Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. - Steve Jobs

First off, what is OuiSi?

OuiSi - pronounced “we-see” - is a mobile app that allows people to communicate through photos. Players (versus gamers) add photos to a series of images that we call a photologue, where each image is connected to the one before somehow. Those connections can be based on color, texture, shape, content - anything that can be creatively justified. But, as with any communication, people often see things differently, and this is both the challenge and the pay-off!

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