About us
Fostering Curiosity, Creativity and Connection
Our story
Everything is connected
We believe that life is a richer experience when we are curious about ourselves, one another, and the world around us. We are passionate about conversation, co-creation, and open-ended play.
What's in a name?
OuiSi is pronounced "We-See" in English, a nod to sharing perspectives and seeing the world together.
OuiSi also means "Yes Yes" in French and Spanish (and a number of other languages). The name celebrates the language of pictures, one that almost all of us speak, wherever we are from.
There's an app for that
After years of development and design, OuiSi first came to life as an app in 2017 (the genesis of the idea). We believed, and still do, that our phones could be tools for community and creativity rather than screens and distractions.
We paused the app to make way for a new form of OuiSi. Now OuiSi is back on your phone with OuiSi Daily.
Kicking into gear
A physical OuiSi was on our minds as early as 2015. In early 2019, a successful Kickstarter campaign made it happen. With the help of our early supporters, we found a great manufacturing partner and got to work with a collection of photographs mostly taken in and around New York City by Paul and Kaz.
The origin of OuiSi Original
Our first Photo Card set, now OuiSi Original, launched in January 2020, just as COVID-19 spread around the world. Thanks to front-line workers across the supply chain, OuiSi still made its way to people's homes.
In that time of uncertainty and isolation, customers told us OuiSi gave them a way to connect with their children (and grandchildren) through fun, mindful, offline play. We knew we had to keep going.
Nurturing nature
Where OuiSi Original captures the marvels of the everyday, our next set would explore the vastness of nature and celebrate the beauty of our planet. We partnered with sixteen nature and wildlife photographers from around the world, all passionate about conservation.
A QR code on the back of every card opens the OuiSi Nature Learning Portal, which we built in-house: the story of each photograph, and of the photographer who took it. OuiSi Nature reached customers in early 2022 (press release).
Exploring a museum with OuiSi
In 2022, OuiSi Original was selling out in the gift stores at the Getty Center and Getty Villa, and the J. Paul Getty Museum approached us about a collaboration. We searched the Getty's collection for 210 artworks with striking artistic elements, like the vibrant green stripes in Van Gogh's Irises.
OuiSi x Getty launched in April 2023, online and across the Getty campus (press release), and was nominated for New Product of the Year at the Museum Store Association's annual convention.
Contact us
Have questions, concerns or a special request? The answer may be in our FAQs. If not, email us at info@ouisi.co for anything: support, press, partnership or otherwise. We respond within one business day.
OuiSi Inc. is at 40 Buck Road, Stone Ridge, NY 12484. Find us at @playouisi on Instagram, Twitter, Pinterest and Facebook.
The Photo Cards
